I came across the idea of memetic inoculation in the article Every Complex Idea Has a Million Stupid Cousins . The basic gist of it (summarizing it is ironic when you understand the article) is that a complex idea is very difficult to communicate. So, those trying to communicate it, tend to simplify it. The simplified idea can seem stupid at the first glance. The listener attributes the apparent stupidity of the abstraction to the idea itself. The more "stupid" abstractions the listener comes across, the more the belief the idea itself is stupid take root in the mind of the listener. It can easily reach a point where at the mere mention of the idea, the listener dismisses it without trying to understand it. This is the concept of memetic inoculation. Multiple encounters with stupid abstractions cause the complex idea to be rejected outright. Mark P Xu Neyer , the author of the article puts the concept in these steps (mostly taken from the article, with editorializing for m